Fractional execs for startups and founders

Growth-stage SaaS / tech-enabled / D2C / services founders ~$500K–$10M needing investor-ready finance

VC-backed startups seed–Series B (models, fundraise, board reporting).

SaaS / AI / tech founders (UK) ~£500k–£15M needing hands-on fractional CFO

B2B SaaS and AI founders up to $10M ARR.

Startups and growing SMBs (often $2–30M) needing FaaS finance plus fractional CFO.

VC-backed / emerging-growth companies buying outsourced CFO.

SaaS and tech founders scaling, raising, or exiting.

Venture-backed startups needing finance / accounting / CFO support.

Founders who need a fractional CFO without a full-time hire.

Venture-backed SaaS, AI, and Web3 startups.

Early-stage and growth SaaS founders.

Early-stage startups (SaaS, fintech, healthcare, ecommerce) needing fundraising-ready finance.

Fractional controller and fractional CFO services for startups, small businesses, and mid-sized companies.

Founder-led operating companies needing strategic finance visibility.

VC-backed tech/SaaS startups (accounting + tax + CFO).

Venture-backed founders buying fractional CFO plus operating-partner finance.

Founder-led companies (pre-seed to public) needing one operator, not an agency.

PE- and VC-backed B2B SaaS (ops, field service, logistics) from Seed through Series D.

Early-stage B2B SaaS founders hiring a fractional CMO instead of a full-time exec.

AI and B2B SaaS ~£1M–£20M ARR (Seed–Series B) needing embedded GTM / fractional CMO.

B2B SaaS $500K–$15M ARR (Seed–Series A/B) hiring an embedded fractional CMO.

Growth-stage B2B SaaS founders needing strategy-first fractional CMO (Founder’s Framework)

B2B tech and SaaS startups that need embedded CMO leadership, not an agency.

Founder-led companies in transition (post-funding, post-acquisition, interim CMO).

Founder-led SaaS startups building GTM engines (strategy, positioning, channels, RevOps).

B2B founders (tech, SaaS, MSPs, professional services) needing a marketing system, not tactics.

Founder-led businesses that need CMO structure, not another agency.

Founder-led SMBs $1–25M wanting strategy plus execution from the same operator.

B2B SaaS and AI startups moving 0→1 / 1→100 that need an enterprise pipeline / GTM engine.

Founder-led agencies that outgrew referrals (agency is the buyer).

Founder-led SaaS where the founder is still the CMO.

Founder-led SMBs $2–50M needing brand/demand tied to pipeline (not a DTC shop).

Early-stage B2B SaaS (usually seed or Series A) hiring a fractional CMO who builds the GTM system.

B2B founders needing CMO leadership plus AI marketing systems (English/French; works globally).

Founder-led and PE-backed B2B SaaS $5–30M ARR needing embedded CMO leadership.

B2B SaaS startups buying dedicated fractional CMO services.

B2B SaaS founders in ANZ with PMF who have not yet built a marketing team.

Founder-led companies $3–40M moving off founder-dependent marketing.

B2B SaaS founders $2–50M ARR needing embedded CMO leadership (T2D3).

Founder-led companies needing an embedded brand/marketing operator.

B2B SaaS at Seed, Series A, and B needing embedded marketing leadership.

SaaS CEOs and founders hiring named fractional CMO leadership.

B2B tech founders/CEOs (SaaS, IT services, fintech, healthtech) $1–10M ARR.

Founder-led businesses roughly $700k–$5M+ that need senior operating leadership (ops audit, hiring, or ongoing Growth Partner Retainer)

Founder-led service businesses with real management complexity that need embedded operating leadership without a full-time COO

Founder-led businesses $2–50M that need an embedded COO, not a deck.

Service founders doing $1–8M; embedded COO, not advisory.

Founder-led service businesses ~$3M–$25M stuck without full-time COO

Founder-led service businesses ~$500K–$15M stuck on founder dependency, accountability gaps, and broken processes

Agency founders buying a fractional COO / ops director (direct work, not a team).

Founder-led companies $2M–$40M needing an embedded COO seat plus AI integration.

Startups and SMEs 20–100 people needing embedded operational leadership.

Creative agencies ~15–25 people whose founder is still in every conversation (designed to leave).

$1M–$5M service-business founders whose own operating model is now the ceiling — embedded fractional COO installing founder-dependency fixes in ~90 days

Growth-stage founders buying fractional COO / Head of Delivery operational leadership.

Ambitious growth-stage founders carrying too much alone who need a long-term fractional COO & Chief of Staff for execution and structure

Founders and CEOs roughly $1M–$15M who need an embedded Fractional Operating Partner (execution, not another framework) without a full-time COO

Founders and CEOs needing operating model, financial discipline, and leadership systems without full-time hire

Founder-led companies $2–100M (incl. professional services / agencies) needing operating systems.

Founders and COOs at multi-site, field and fulfillment businesses who've become the bottleneck, a fractional COO who builds documented operations the team keeps running after he steps back.

Scaling agencies whose decisions still route through the founder.

Founder-led digital agencies installing operating structure so the firm runs without the founder.

Founder-led service businesses ~$2–50M / 10–150 people needing an embedded fractional COO.

Founders and leadership teams when the business has grown faster than how it operates ($500k–$10M patterns on site)

Tech founders (Series A/B, ~10–80 people) and SME owners (~£500K–£15M) whose growth is outpacing operations — embedded fractional COO 1–2 days/week

Service-based businesses ~$500K–$10M where the founder is the bottleneck

Startups whose founder is still doing six jobs; installs ops then designs an exit.

Founder-led businesses ~$250K–$5M stalled on ops who need diagnosis and fractional executive support

Founder-led scale-ups, post-raise companies, and PE-backed mid-market businesses scaling faster than their systems — embedded 1–3 days/week

Growing / remote agencies needing systems and fractional COO backbone so founders exit day-to-day ops

Founder-led and expert-led businesses between $500K and $10M in revenue that have outgrown running operations through the founder.

Founder-led growth businesses needing an embedded part-time COO (1–3 days/week).

Founder-led companies (~5–150 employees) moving from chaos to clarity with practical ops and AI-enabled execution

Founder-led agencies needing an embedded COO (£4.2–8k/mo published).fee published

Founders and operators at 10–100 person companies whose decisions still escalate to them.

Boards and founders turning AI from pilots into shipped systems (fractional CTO / CAIO).

Startups needing fractional CTO help on roadmap, velocity, hiring/org design, investor tech narrative, and risk — from MVP toward scale

Early-stage startups needing technical leadership (8x CTO).

Non-technical founders / seed-stage startups needing architecture, hiring, and roadmap.

Startups and scaleups wanting a 6–18 month fractional CTO with a defined exit.

Non-technical and scaling founders needing architecture + fractional CTO retainer ($3–5k/mo published).fee published

Startups from PMF through scale needing a real CTO/VP Eng, not a rented developer.

Startups and scaleups facing a technical leadership gap, including sudden CTO departures, fractional and interim CTO coverage, engineering audits, and technical due diligence preparation.

Startups needing technical leadership / architecture / team guidance without full-time CTO salary

SaaS startups needing architecture, hiring, and AI decisions without a full-time CTO.

Mid-market leadership teams and startups that need a fractional CTO to judge technology and AI decisions before they get expensive — and to diagnose the ones that already have

Healthcare, fintech, and SaaS startups pre-seed through Series B.

Fractional CTO services for startups and non-technical founders.

Healthcare AI founders needing compliance, architecture, and enterprise scrutiny.

SaaS startups and Springfield-area businesses hiring fractional CTO / AI engineering.

$1–50M founders needing product/tech leadership and AI implementation.

AI-first startups needing part-time CTO ownership of architecture, engineering hires, and security posture without full-time CTO cost

Pre-seed to Series A startups (AI-agent, digital identity, payments/fintech) needing part-time CTO ownership of architecture, hiring, and investor diligence without a full-time CTO hire

Non-technical founders who have raised and need embedded fractional CTO (8–12 hrs/wk published).

Non-technical founders / early-stage teams needing architecture, hiring, vendor oversight

Non-technical founders with a working SaaS product who need fractional technology leadership — audits, hiring/vetting, retainers

Founders and SMBs needing senior AI-focused fractional CTO judgment — what to build with agents/models, then ship to production without a full-time CTO

I help founder-led SaaS and digital ventures build, scale, and fix technology when they need senior technical leadership without hiring a full-time CTO.

VC-backed startups Seed–Series B needing CPO/CTO.

Founders (pre-seed–seed) and scale-ups (A/B) needing part-time CTO judgment on architecture, hiring, delivery

Startups that need part-time CTO ownership of architecture, hiring, vendors, and delivery without a $400K/year full-time CTO

Seed–Series A teams needing senior engineering leadership before a full-time CTO

Non-technical founders needing strategy plus hands-on build (not a staffing shop).

Startups, established businesses, and accelerators wanting lean AI-augmented engineering leadership

Founders needing architecture, hiring, and AI calls without a full-time CTO salary.

Early- to mid-stage startup CEOs needing a fractional or interim technical counterpart — product strategy alignment, tech roadmap, and execution

Startups building with AI that need a fractional CTO / Head of AI.

Founders and technology leaders needing technical review, CTO-partner second opinion, or senior technical ownership without a full-time hire

SaaS startups and PE needing part-time CTO judgment on architecture, infra cost, hiring, diligence

AI startups needing architecture / AI roadmap / diligence judgment (site candid when role is a bad fit)

Founder-led service businesses needing fractional EOS Integrator / COO leadership

Founder-led companies needing Integrator / fractional ops leadership (can honor existing EOS tooling)

Founders navigating growth complexity who need to untangle drag, restore momentum, and build leadership teams that carry the business forward

Founders and leadership teams implementing EOS for clarity, alignment, and Traction

Founders and leadership teams in San Diego implementing EOS.

Founder-led marketing agencies and other leadership teams implementing EOS.

Founders and teams moving from chaos to clarity — lead intentionally, gain traction, fulfill vision

Driven family, founder, and franchise leadership teams growing with clarity, discipline, and purpose via EOS