Fractional CMOs

Companies whose bottleneck is paid acquisition at scale (growth-CMO).

B2B tech companies that need pipeline and revenue engines.

Their site doesn't say who they serve in one line.

Their site doesn't say who they serve in one line.

SMB and B2B companies needing GTM and pipeline growth

B2B SaaS and tech companies wanting an AI-native fractional CMO (not a marketplace match).

Companies that want to clarify their message and amplify their brand.

Companies needing a fractional CMO.

Founder-led companies (pre-seed to public) needing one operator, not an agency.

Service-based business owners and ecommerce store owners.

SMBs $1–25M wanting a process-driven fractional CMO (Functional Marketing / EOS-shaped).

CPG, DTC and startup founders who need a marketing leader

Companies hiring a fractional CMO / creative marketing lead via xopherfarrell.com.

B2B SaaS and early-stage tech companies that need sharper positioning and a working GTM engine.

Companies needing a fractional CMO and marketing advisor.

PE- and VC-backed B2B SaaS (ops, field service, logistics) from Seed through Series D.

Early-stage B2B SaaS founders hiring a fractional CMO instead of a full-time exec.

AI and B2B SaaS ~£1M–£20M ARR (Seed–Series B) needing embedded GTM / fractional CMO.

Owner-led companies and institutions with real marketing needs and a small team, or none.

Their site doesn't say who they serve in one line.

Brands needing a hands-on marketing and brand strategist as fractional CMO.

Manufacturing and building products companies.

B2B SaaS $500K–$15M ARR (Seed–Series A/B) hiring an embedded fractional CMO.

Owner-led industrial manufacturers.

Growth-stage B2B SaaS founders needing strategy-first fractional CMO (Founder’s Framework)

B2B tech and SaaS startups that need embedded CMO leadership, not an agency.

Founder-led companies in transition (post-funding, post-acquisition, interim CMO).

Founder-led companies across British Columbia

Companies that want a growth partner who builds the marketing machine and makes it run.

Founder-led SaaS startups building GTM engines (strategy, positioning, channels, RevOps).

Founder-led brands in Portland and beyond.

B2B founders (tech, SaaS, MSPs, professional services) needing a marketing system, not tactics.

Businesses scaling from $2M to $7M+.

Founder-led businesses that need CMO structure, not another agency.

Their site doesn't say who they serve in one line.

B2B SaaS / growth-stage companies hiring fractional growth marketing leadership.

Growth-stage companies buying fractional CMO leadership (strategy and marketing function ownership).

Companies needing brand-led fractional CMO support (Lets Make Brand Magic).

Founder-led SMBs $1–25M wanting strategy plus execution from the same operator.

B2B tech and professional services scale-ups and funded startups.

B2B SaaS at $1–10M ARR needing senior strategy plus hands-on execution (no junior handoff).

B2B small and mid-sized businesses

Companies in Canada needing a fractional CMO.

B2B SaaS and AI startups moving 0→1 / 1→100 that need an enterprise pipeline / GTM engine.

B2B companies and agencies jumpstarting marketing.

Founder-led agencies that outgrew referrals (agency is the buyer).

Their site doesn't say who they serve in one line.

B2B tech companies building their brand.

Founder-led SaaS where the founder is still the CMO.

B2B SaaS and service companies.

B2B SaaS companies (account-based marketing)

Companies that need marketing leadership, not just more execution.

B2B SaaS companies between marketing leaders; owns strategy and the function.

Growth-stage B2B (SaaS, healthcare, aerospace, professional services) $1–20M.

B2B SaaS startups.

Growing companies needing fractional marketing, commercial and revenue leadership

Founder-led SMBs $2–50M needing brand/demand tied to pipeline (not a DTC shop).

Their site doesn't say who they serve in one line.

Companies at the moment they can first fund a real marketing function.

Technology and fintech companies.

Early-stage B2B SaaS (usually seed or Series A) hiring a fractional CMO who builds the GTM system.

B2B companies at their next stage of growth.

Service businesses across Toronto and the GTA

Businesses looking for a strategic marketing partner to reach the next level.

Their site doesn't say who they serve in one line.

B2B founders needing CMO leadership plus AI marketing systems (English/French; works globally).

AI marketing operator practice for PE-backed B2B SaaS ($5M-$50M ARR).

CPG, DTC/ecommerce, beauty, wellness and healthcare brands

Founders at the stage where founder-led everything stops working, plus marketing teams and investors.

Growth-stage companies buying fractional CMO leadership (strategy and marketing function ownership).

Small and mid-market businesses, including healthcare, manufacturing and professional services.

Founder-led and PE-backed B2B SaaS $5–30M ARR needing embedded CMO leadership.

B2B, B2B SaaS, law firms, and PE-backed companies $2–75M.

Their site doesn't say who they serve in one line.

B2B technology, SaaS, and AI companies needing senior marketing leadership plus execution.

eCommerce and DTC brands

B2B SaaS companies needing embedded CMO / demand-gen leadership with no junior handoff.

B2B/B2C SaaS and tech companies buying fractional CMO / executive marketing advisory.

B2B SaaS startups buying dedicated fractional CMO services.

B2B SaaS founders in ANZ with PMF who have not yet built a marketing team.

Companies needing fractional CMO growth leadership.

High-trust service businesses turning referral-driven growth into a scalable client engine.

Companies in London and the UK needing a fractional CMO.

Wellness, fitness, beauty and retail brands.

Deep tech companies

Founder-led companies $3–40M moving off founder-dependent marketing.

B2B SaaS and enterprise software companies ($1–50M ARR)

Lifestyle consumer brands across Europe and North America.

B2B SaaS founders $2–50M ARR needing embedded CMO leadership (T2D3).

DTC and Amazon brands in fragrance, cosmetics, skincare and fashion

PE-backed and founder-led B2B and B2C technology companies.

Founder-led companies needing an embedded brand/marketing operator.

B2B SaaS at Seed, Series A, and B needing embedded marketing leadership.

Companies needing a fractional CMO and senior marketing leader.

SaaS CEOs and founders hiring named fractional CMO leadership.

Startups working out which channels actually drive growth, across the UK, Europe and the US.

8–9 figure DTC eCommerce brands

Their site doesn't say who they serve in one line.

Agency owners buying their own CMO; will not white-label or poach delivery.

B2B tech founders/CEOs (SaaS, IT services, fintech, healthtech) $1–10M ARR.

Growth-focused SaaS companies.